Bank of America grew mobile users by 4% in the first quarter of 2014, and shed 1% of its branches. Mobile users stand at 15 million, having grown by 20% within one year. Link to external site : Website for Bank of America Mobile Banking |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation |
High growth in mobile banking Register/Log In |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account |
 |
 MB |
|
Account |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
15,000,000 Upgrade to Bronze |
| Registered Users |
15,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description |